Hopefully it only goes up from the assumptions I'm working with. But I don't know precisely what day one is going to be, and precisely what pre-Christmas is going to be.

There are no major shock disappointments coming out, which is great news. It's not quite like that, but the full and final exact factory volume number is subject to a certain amount of variability. But I'm also in the middle of lots of furious internal discussions about exactly what is the number for the UK. More people will be pleasantly surprised on day one by theirs being ready. The cut-off date for that was 5th August. In order to do that, you've got to start with the minimum number you're likely to have for day one and say, after that number, tell people they may not get it for day one.Įverybody who has pre-ordered to date will definitely get a console prior to Christmas. We chose to advise them to do that because we were taking the most conservative view on the stock situation, and the worse thing you can do, we feel, is to over promise and under deliver. They said you probably won't get it on day one. Will those who have pre-ordered definitely get their console at launch?įergal Gara: First of all, the majority of retailers did not stop taking pre-orders. What's the PlayStation 4 stock situation in the UK? I've heard shops stopped taking pre-orders on Sony's request. In the UK in particular, where Xbox 360 enjoys a healthy lead over PS3 in install base terms, Sony can't afford to take its eye off the ball.Īnd so, amid the calm before the storm, we sit down with Sony UK boss Fergal Gara at EGX 2013 to discuss the PlayStation 4's impending launch, availability, the juicy format war and new challengers in the living room. Sony knows if it doesn't put enough consoles on shop shelves to satisfy demand for Christmas, gamers may turn their attention to Xbox One instead.

The bottom line is, PlayStation 4 is riding the crest of a wave of goodwill boosted by strong showings at E3 and Gamescom and, crucially, Microsoft's disastrous messaging. And this time, Sony is taking a gamer-first approach - and that, it seems, is translating into real world business. This time, Sony is cheaper than Xbox, not hundreds of pounds more. This time, Sony launches alongside Microsoft, not 16 months afterwards like with PS3. Sony's PlayStation executives hope with PS4 this time things will be different.

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